Reducing Cost

To highlight products and/or services, trade shows are highly effective. With trade shows, you interact and engage with the audience, which in turn provides an excellent sales platform. Simply put, trade shows provide you with an opportunity to spend valuable one-on-one time with buyers. As a result, there is potential to boost sales and profit. However, trade shows are usually a big financial undertaking.

Costs come from renting booth space, time invested in planning, the expense of materials and merchandise, and of course, having everything you need shipped from the point of origin to the trade show location. To reduce costs of trade show shipping in the USA, our professional team at MGA International Logistics has a reputation for being creative.

• Measure and Weigh – MGA International Logistics measures and weighs each item to keep costs exact. Overestimating both measurement and weight of trade show freight will definitely lead to an increase in the cost of shipping.

• Dense Crate or Palette – Rather than charge by weight, many companies use the size of freight. To reduce costs, we pack boxes and build crates/palettes tall opposed to using separate ones whenever possible. To ensure freight is tall and strong, we tightly wrap industrial plastic cellophane around crates/palettes.

Shipping Cases – In the end, shipping cases saves money. For more valuable or fragile pieces of merchandise, equipment, and other items needed for the trade show, shipping cases are strong and protective, resulting in less chance of damage.

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However, for many companies like Canada-based MGA International Logistics that offers services in Canada and the USA, we uphold these standards on both sides of the border.

The Goal of Standards

These standards were created is to keep peace and harmony between various trade show carriers but to also ensure there is an agreed understanding amongst exhibitors, official contractors, show management, and transportation carriers specific to trade show freight. To ensure everyone follows the standards, the entire industry shares responsibility.

Under these performance standards, exhibitors have the right to choose a preferred carrier. For logistics and transportation companies, there is an endorsement of standards for all trade show freight services and other freight-related services.

Benefits of Performance Standards

There are several benefits in having performance standards in place.

• Everyone is on the same page

• Members pledge to support trade show shipping services in an effort to improve and enhance the value of participation

• Organizations that agree exhibitors have the right to choose the carrier are endorsed

Additional Considerations

Because exhibitors, as well as logistics and transportation companies that offer trade show shipping services follow the same standards of performance, both parties have responsibility. For instance, as an exhibitor, you are required to let the carrier of choice know about the rules and regulations for the trade show. In addition, if you have changes to an outbound shipment, you can make changes in writing on a new official contractor shipping instructions form or by making modifications to the initial form.

Of course, there are additional aspects to the standards of performance but overall, both exhibitors and carriers of trade show shipping services benefit. The key is for you to choose a company that understands, agrees to, and follows these standards. At MGA International Logistics, we take our services seriously and as such, work hard to meet the highest performance standards.

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